About Us

New Passage is a socially and environmentally conscious political design firm based in Oakland, CA. We offer professional design, branding and merchandising services to progressive causes, candidates and companies, including Logo, Website and Animation design, graphic design for Brochures, Signs, Posters, T-Shirts, Buttons and related campaign merchandise, Advertising Copywriting and Strategic Development. We also develop, design and sell progressive political merchandise to both retail and wholesale customers.

We’re committed to partnering with progressive-minded individuals, organizations and companies to promote our shared values and elect candidates who will uphold those values. We also work to boost public awareness of and participation in the political process.

To visit our Online Store, please click here.

For information on our online affiliate program, please click here.

Our Mission

If you're here, you've got ideas. Good, solid, progressive ideas of the sort that lead to better schools, expanded health care, fairer wages and a cleaner environment. You may also have a strong message, a sound campaign, and a natural constituency ready to be tapped.

But your campaign also has needs: a spiffy website, say, or a snazzy logo for a hot new project; sharp signs and appealing brochures; hip, contemporary T-Shirts or classic, old-fashioned buttons; maybe even a Flash animation to get viral in a hurry.

In short, you need compelling packaging to sell your ideas, professional designs that fuse message and medium, words and imagery to engage your audience, enhance your credibility and wow the public.

We're here to fill those needs. At New Passage, we serve progressive causes and candidates because we share your values and embrace your goals. Too often, progressive groups make do with slapdash graphics and me-too merchandise, or else hire politically agnostic marketing mercenaries, mere staple guns for hire. We believe progressives deserve better: world-class design with a working class appeal, refined into a message teeming with style, sophistication and just the right amount of pizzazz.

We're not here to enrich our lobbyist friends; we're here for the greater good. So let's get cracking.

Our Team

Robert Ablon, Campaigns Director

Robert Ablon founded New Passage to provide progressive causes, candidates and nonprofit organizations with affordable, high quality design and campaign merchandising services. Previously, he ran BushMerch.com, a company focused on creating and selling T-Shirts, Buttons, Stickers, Toys and other political merchandise related to the 2004 presidential election. A journalist by training, he has worked as a reporter and editor for daily newspapers and monthly magazines. He has also interned at the ACLU. He holds a B.A. in English from Amherst College, and attended the Graduate School of Journalism at UC Berkeley.

Contact Robert Ablon